In the past few years, video marketing content has experienced an unprecedented rise in popularity as a tool to sell.
Whether you are just browsing your social media feed or you read an online article or play a game on your phone, the videos are there.
The impact of this marketing tool cannot be ignored. Many marketers reported that videos have helped increase their company sales.
The proof that the power of video marketing is undeniable stays in the following statistics:
- According to Wyzowl, 72% of businesses say that videos have improved their conversion rate.
- An Invodo report found that 52% of consumers are more confident in online purchase decisions when watching videos.
- 70% of consumers say that they have shared a brand’s video (Wyzowl).
In a previous article, I explored the advantages of promoting your services through videos.
We will now take a look at the video marketing trends in 2019.
Use videos in your emails
Stand out the crowd by using videos in your emails. Using the word video in your emails is proved to make people to open them more often. In other words, this will increase your open rates by seven percent.
Plus, experts say that video thumbnails will bring you more clicks. Having videos in your marketing emails will also add some personality. Clients will actually put faces to names.
How to add videos to your email
Watch the below tutorial to find out how to embed YouTube videos into the body of any email.
How to add a video to your email signature
If you rather prefer to know how to add a video to your email signature in Outook and not in the body of the email then check this video.
Similarly you can add a video to your Gmail signature. Have a quick look at the following video if you don’t know how to do it.
A 2017 Cisco report was claiming that online videos will be responsible for as much as 85% of internet traffic by 2019.
Without any doubt videos are vital for online marketing but more importantly it is interesting to know that people prefer to watch short videos rather than long ones.
The so-called micro-videos are usually found on social media platforms such as Snapchat or Instagram.
However, it is recommended to set your video at 15 seconds or less.
Telling your brand story in 15 seconds or less might not seem enough. On the contrary, studies have shown that consumers would rather watch videos under a minute long.
Unfortunately, companies haven’t quite figured out the magic formula for captivating clients with such short stories.
Some Snapchat videos would actually have an average of three seconds which raises the question – What can brands say in a such short time in order to engage consumers?
Story Teq explain in their article what are the 6 steps that will help you create the ideal micro video content:
- Choose a goal
- Select a video type
- Make a script
- Produce the video
- Go all out on the editing
- Start implementing your distribution strategy
Video is Turning 360
An experiment carried out by Google on a 60 second 360 video ad and a standard format video as well as full-length versions had got interesting results.
While the 360 version had a lower view-through rate, it had a higher click-through rate, along with more views, shares and subscribes.
Nowadays, it is even easier to stream 360 videos on social media. Let’s take a look at Facebook 360 which gives a real opportunity to companies to engage with users.
Back in 2016, when Facebook launched the 360 feature, the product director, Fidji Simo, said: “We build products based on what the audience tell us they want. People want to feel like they’re part of the action”. Which is why, famous brands started creating 360 videos.
Take this example promoting the Honda Civic at the 2016 Red Bull Global Rallycross which shows how visceral and immediate 360 marketing can be.
Augmented and virtual reality videos
2018 was a fantastic year for augmented reality technology seeing big businesses experimenting with AR prototypes.
Yet, 2019 will continue to proliferate the AR enterprise software as it continues to demonstrate it’s commercial potential.
According to Global Market Insights, the international VR market is predicted to grow at a nearly 81% compound annual growth rate until 2024.
Adding augmented reality to your marketing videos will create a more immersive experience for your clients.
You will be able to produce an integrated 3D image of products by using any previous 2D marketing content.
Target Marketing highlights the three key tips that marketers should consider when planning AR and VR marketing campaigns:
- Recognize the potential for partners and affiliates
- Think about tools to layer with VR/AR tech
- Plan how to measure success
Marinela Cojocaru is a Native Romanian Voice Over and a former TV Presenter with over 10 years of experience in the industry. Additionally, Marinela has been working in digital marketing for over 5 years.