It’s no surprise that explainer videos have become a huge marketing tool for companies. It’s proven that explainer videos help businesses to engage with its customers and prospects.
The main advantages of explainer videos are enumerated in an article I have written a short while ago in case you would like to have a look at it.
However, not all explainer videos bring the results you are looking for.
In my previous post, I wrote about the video marketing trends for the year ahead and how videos can make the most of your company’s success.
In today’s article, I will tell you how to create effective explainer videos.
Read what you have to pay attention to in order for your videos to be more effective.
Is your video time efficient?
You have so much information to communicate about your company and you cannot just create a short video.
This is one of the most difficult tasks one has when deciding the content of the video.
There are so many things you want your audience to know, however, you need to know that shorter videos are always better that longer ones.
Additionally, have a look at the below table which provides a breakdown of how long customers preferred to watch several different categories of video.
Have a good script
Telling your brand story is not the hardest thing ever. However, telling an engaging story about your company might be hard enough.
The first step in solving the puzzle is to ensure you have a good script. You might argue that even this is hard to do in itself.
No worries, you have came to the right place – find out the steps you need to follow to write a good explainer video script.
The first step is to identify the story and tell it in a clear, concise way.
According to Column Five Media, your story will likely fall into one of two categories: problem-solution or process walk-through.
In this article, I will focus on the first category.
Problem-Solution: When using this technique, you will have to present a problem and a solution which in this case is your service or product.
In other words, you will suggest that you will make your viewer’s life easier with your offerings.
Tip: Don’t waste precious time on presenting too much the problem, focus on the solution.
Watch the below video to find out what are the next steps that will teach you how to write a great script. Start writing your first killer script today!
Use a professional voice over
I have specifically written that you need a professional voice over and not just a voice over for your explainer video because an inexperienced voice artist could mess up your video.
If you would like to know why it is better to use a professional voice talent, I have written this article. Have a quick look at it.
While there are articles on the Internet which suggest that it is better not to have any voice over at all in your video, I would encourage you to use one.
The reasons are many, but the most important ones are actually explained in the video below.
Marinela Cojocaru is a Native Romanian Voice Over and a former TV Presenter with over 10 years of experience in the industry. Additionally, Marinela has been working in digital marketing for over 5 years.