Animated explainer videos are the best way to not only showcase the features of your products but also to generate more traffic to your website and ultimately more engagement and conversations.
According to recent researches, about 20% of you that are reading this article are more likely to leave this page as you have already read for 4 seconds.
Nonetheless, you would stay longer if this article were a video instead and not a text.
Are you still with me?
Let’s go through each of the benefits of having animated explainer videos on your website and you will be able to judge yourself if animated explainer videos would help your company.
The features of your products will be better explained
Animated explainer videos can enhance your business by offering a simplified explanation of what you are good at.
Do you know what they say … an image says a thousand words? Clients will gain a better understanding of what your company can do for them by watching animated explainer videos and listening to someone rather than reading a boring text.
Additionally, you will have the creative freedom to illustrate your services through visuals and graphics.
That is to say that you will finally be able to present the story of your brand the way you have always imagined.
Animated explainer videos help retaining information about your products
Animated explainer videos will not only help your clients understand the value of your services or products, but they will also make your company memorable.
Studies have proven that images (plus voice) are processed much faster than just text. This means that your website visitors will be more likely to talk about your brands with their friends or colleagues.
Did you know that 92% of people trust recommendations coming from friends and they are 4 times more likely to buy a product or service when referred by friends?
As a matter of fact, word-of-mouth generates 2 times more sales than paid ads.
More traffic and higher Google ranking
There is no surprise that Google loves videos on your website. Studies have shown that pages containing videos bring more traffic to your website and help you rank higher on search engines.
Your page will have 50 times more chances to rank on the first page of Google if it contains a video compared to a text only.
Although Google’s algorithm is incapable of being fully explored one thing is certain: it is prioritising rich, blended search results with unique content, and multimedia content such as videos.
Plus, the longer someone stays on your website, the more Google rewards your website and will push it up in searches. And animated explainer videos will do exactly that – will keep your potential clients more on your website.
In agreement with the results of Wyzowl’ annual video marketing survey, 79% of consumers reported that they would rather prefer to watch a video to find out more about a product than just reading a text.
Moreover, 91% of total respondents watched indeed an explainer video at some point.
Being easily shareable, your animated explainer videos will generate more engagement
As I said earlier, having animated explainer videos on your website will definitely give you an prime advantage.
What’s more, you can also share them on your social media. It is proven that users engage more with videos on Facebook than with pictures or text.
From here, it is just one step for your brand to get more social media recognition.
However, read the below tips in order to create more engaging videos.
Tips to get more engagement on social media
- Keep your video under 2 minutes
- Your main message has to be delivered in the first 30 seconds
- Use simple language
- Make your video high-quality
- Fully customise your explainer video
- Use a professional production company and voiceover
Marinela Cojocaru is a Native Romanian Voice Over and a former TV Presenter with over 10 years of experience in the industry. Additionally, Marinela has been working in digital marketing for over 5 years.